WE’RE AT A CROSSROADS
Retail is changing & customers expect more from brands than just a place to purchase goods. We do more than sell just gear, & our biggest opportunity is being able to bring the outdoor community together.
THE ECOSYSTEM
BUILD ON OUR FOUNDATION
We believe a life outdoors is a life well-lived; we are your local outdoor co-op
Our goal is to become the heart of the outdoor life & culture in every community we support. We should draw on the best of who we are today to create guardrails & guidance for how community will show up for our customers.
Question: We need to better define community. How does it vary between formats / customer segmentation & what is the priority within our ecosystem?
Defining the north star // The emotion we want customers to experience
PROGRAMMED & ORGANIC
A place to learn & grow
A 3rd place to dream, scheme, & connect
